Introducing Meaningful Messaging™

Introducing Meaningful Messaging™ – our approach to building brands that matter.

Meaningful Messaging™ connects the dots between the three components of effective brand messaging.

It's about aligning what you say about your products/services (and the business behind it) with what really matters to your audience.

Positioning
Who should you be to our audience?

Thinking
What should you say to them?

Words
How should you say it?

The six pillars of Meaningful Messaging™

Want your messaging to be compelling and converting? It will need to deliver on the the six pillars of Meaningful Messaging™:

Genuinely Authentic

Reflecting who you really are
(not the Disney make believe version)

Refreshingly Clear

Making sense at first glance
(no PhD or insider knowledge required)

Utterly Relevant

Speaking powerfully to customer needs
(instead of leaving you cold and unmoved)

Helpfully Frictionless

Tackling those doubts and objections
(instead of dodging tricky questions)

Strikingly Distinctive

Standing out from the crowd
(refusing to play it safe and same)

Ruthlessly Consistent

Staying the course with the plan
(instead of chopping & changing on a whim)

Said & done meaningful messaging diagram

Where is your messaging broken?

Take our quiz and discover your Messaging Effectiveness Score.
‍
How is your brand performing against the six pillars?
Where is it holding together, and where is it falling apart?

Coming soon

Download our Meaningful Messaging™ Toolkit

We’re currently developing a Meaningful Messaging™ Toolkit to help marketing leaders review and refresh their brand messaging.

The toolklit will include:

‍Tips on delivering against the six pillars
‍Examples of effective brand messaging
‍Template for mapping your brand messaging

To get your copy, simply complete the form – and we will send you a link once it’s ready.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.