After that, we bring in specialists to develop the visual identity and bring the refreshed brand to life through websites, films, adverts, exhibition materials, etc.
We’re experts at building expertise brands and creating thought leadership campaigns in the following spaces:
education
Business Consulting
Leadership Training
HR & recruitment
Think Tanks & InstitutEs
membership bodies
finanacial services
SOCIAL ENTERPRISES
not-for-profits
What's the big deal with positioning and messaging?
In our experience (over 40 years of it), the real problem is rarely the look & feel of the brand. Or a poorly constructed website. Or a lack of marketing spend.
Most brands simply aren't intentionally positioned. They swing from pillar to post, unsure of who they want to be. The result? Brand messaging and marketing content that is muddled and unmemorable.
It's a problem we relish solving.
How we go about getting to the heart of things.
The real challenge we solve? Aligning what you want to say about yourself with what really matters to your audience.
We push for deeper insights - from company, customers, and competition - in order to answer the following:
1
Positioning Who will we be to our audience?
2
Thinking What will we say to them?
3
Words How will we say it?
We always keep the end in mind.
Whether it’s refreshing a brand or launching a campaign, here’s the impact of our work…
Stand out
Differentiating yourself in a crowded market – taking the brand from 'easy to miss' to 'hard to ignore'
Connection
Presenting a clear and compelling offering – speaking to what really matters to your prospects
Growth
Growing your business by helping your brand become the obvious choice for your target audience
