Your brand.
You wish it captured your business
‍at its best.

You wish it told a clear, compelling story – with heart and soul, guts and glory.

But the B2B rulebook says 'play it safe' and 'forget about the deeper stuff'.

The good news? The rules of B2B are changing. Purpose, humanity and emotion can be a winning strategy for the sincere.

It’s time to stand out from the sea of same, to stand for the things that really matter.

It’s time your brand did more of the heavy lifting for the business - raising your reputation, and your revenue with it.

It’s time your purposeful B2B businesses become a meaningful & memorable brand.

What we do

Positioning & messaging

Most B2B service brands are hard to remember, easy to forget.

We uncover positioning and develop messaging to build brands that are meaningful & memorable.

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Who we do it for

Purposeful B2B businesses

We work with businesses and not-for-profits who:

• Deliver people-driven B2B services
• Give a damn about the things that really matter

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Said & done meaningful messaging diagram

Uncover your Meaningful Messaging Score

Take our quiz to uncover your Meaningful Messaging Score. Where are you hitting the sweet spot? Where are you missing the mark?

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Our work

Heartstyles

A global leadership development business with huge potential, but a muddled brand. We were the perfect fit...

Leadership Training

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British Library

Over 600 scale-up businesses trained during a 10 year period. It's been a beautiful friendship with one of the largest libraries in the world...

Think Tanks & Public Bodies

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Our thinking

The curse of expertise

Why expert organisations struggle to market themselves

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The death of brand purpose

And why it's time something smarter took its place

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Depth of knowledge, candid advice, sense of humour ... with a strategy and messaging that actually works!

Glyn Evershed
CEO of Noble + Eaton

Working with said & done was one of the best decisions we made. The rebrand has been key to our success as a business.

Denise Crossley
CEO of The Lantern Group

This was a tough challenge, but you guys have absolutely hit it out of the park. Well done!

Martin Weiss
President of Salzburg Global Seminar

Looking for more?

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