Claim the unclaimed space
About
Expertise
Work
Thinking
People
There's something different about your business.
The people. The approach. The impact.
The problem? Your brand isn't telling that story. It's stuck trying to follow the crowd. It's become scrambled, soulless and samey.
It's time to stop
hiding the 'gold'
within your business.
It's time to find the unclaimed space – and claim it. It's time to uncover the untold story – and tell it.
Because when you do, that's when your brand
gets chosen – not just considered.
WHAT we do
Positioning, messaging & thought leadership
We are a brand consultancy who specialise in:
Positioning & messaging
Finding the unclaimed space, telling the untold story
Thought leadership
Flying the flag for your expertise
Read more
WHO we do it for
For expertise organisations
We work with businesses and non-profits who compete on expertise, including:
• Think tanks
• Consulting firms
• Membership bodies
• Education providers
• Leadership businesses
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Our work
Show all
Heartstyles
A global leadership development business with huge potential, but a muddled brand. We were the perfect fit...
Leadership Training
More
British Library
Over 600 scale-up businesses trained during a 10 year period. It's been a beautiful friendship with one of the largest libraries in the world...
Think Tanks & Public Bodies
More
Our thinking
Show all
Why B2B nonprofits are telling the wrong story
And how they can start telling the right one
More
Thoughtful leadership
How content marketing can deliver a 'win-win' for business and society
More
Depth of knowledge, candid advice, sense of humour...plus a strategy and messaging that actually works!
Glyn Evershed
CEO of Noble + Eaton
Working with
said & done
was one of the best decisions we made. The rebrand has been key to our success as a business.
Denise Crossley
CEO of The Lantern Group
This was a tough challenge, but you guys have absolutely hit it out of the park. Well done!
Martin Weiss
President of Salzburg Global Seminar
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more
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