The UK economy owes a lot to the little guys. Small-to-medium enterprises (SMEs) with 250 employees or fewer account for an impressive 51% of all private sector turnover and 61% of its employment.
Yet 6 out of 10 business go down the drain before they reach their 5th birthday. Between 2012 - 2022, the British Library's Innovating for Growth programme aimed to arm SMEs with scale-up potential with the tools for long-term success and sustainability.
Following a multi-stage tendering process, we were chosen as the sole agency to deliver the brand and marketing streams for the programme - delivering a combination of training workshops and one-to-one mentoring sessions for business leaders accepted onto the programme.