The Purpose Reckoning

Talking impact in a charged and challenging climate
Research with UK business leaders

We're going through a purpose reckoning.

What was once a rallying cry is now a question mark for many businesses.

Our latest research – based on the views of 300+ senior leaders from UK-based businesses – captures a pivotal moment. Where bold proclamation meets quiet retreat. Where priorities are put to the test. Where businesses are forced to rethink their stance on the big social & environmental issues.
300+ senior leaders
Survey & 1:1 interviews
Insights from industry leaders

What we found

Download the full research report now and find out:

➤ Why nearly 1 in 2 UK businesses are dialling back on talking impact
➤ Which issues are being silenced, and which ones aren't
➤ Why net zero is being dialled back more than DEI
➤ How leaders are rethinking their approach but keeping their resolve
"This isn’t the end of purpose. But it might be the end of the version we’ve been sold."

Dave Vann

Owner, said & done

Choose your version of the report

For all leaders:
The full research report
📥 [Download the full report] 

For marketing leaders:
Includes additional marketing insights
📥 [Download the marketing edition]

Our thinking

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