The 2012 London Games will always be remembered as a summer of sport gift-wrapped in a glorious community spirit. For us it had the added lustre of being a 4-year stretch to work on one of those once-in-a-lifetime gigs. That’s why we keep it on our website – it was and still is a pretty big feather in our cap and still interests clients when we talk to them.
Back in 2008, when the organising bodies of the Games put out their strategic design and comms tender, over 1,200 agencies applied for the gig. Was it worth a go, we wondered? Would a small, out-of-town agency stand a realistic chance? It certainly felt like an long shot.
But go for it we did, and just as well. We got through the first round of the tendering process, with our response document scoring highest of all 1,200 entrants. Having effectively got through the heats we had made the final. This was where we had to respond to their creative brief, up against a smaller field but including some of the big players and favourites, the chance was now firmly in our hands to show our class.